My pal Larry over at The Nonfiction Novelist has a good entry about why you’re not getting your book
published. There are plenty of reasons that could be, but many times it has
nothing to do with the quality of your work. Give it a read and check out Larry’s other entries.
Five Reasons You Can’t Get
Your Novel Published – And Why It’s Not Your Fault
By Larry Kahaner
Dear Author:
Thanks for sending us your manuscript. The plot is unique, the characters are
compelling and the writing is top notch. It’s one of the best books we’ve ever
read.
Unfortunately, it’s not
right for us.
Best Regards,
The Publisher
What the…?
As an author with
long-term success in publishing
non-fiction books, I can tell you that publishing is not an easy
game. It takes talent, perseverance and luck. Even more so for fiction writing.
And missives like the one above seem to defy logic and common sense.
Let’s first dispatch the
most obvious reason why you can’t get your novel published. Your book stinks.
It’s poorly written, the characters suck and the plot is ridiculous. Assuming
that’s not the case, that your book is just as good as, or better than,
anything else out there, here are the top five reasons why a publisher won’t
touch your novel.
1 – “We don’t have room on
our list.” Legacy publishers are
limited in how many books they publish every year. With so many good authors
around they’re often booked solid for this year and maybe the next year. Some
of their list is taken up with their perennial money-makers (think the James Patterson writing machine) and editors at these large houses are allowed
a few new authors each year that they’re permitted to bet on. There’s not much
room for others.
2 – “It’s not our kind of
book.” Authors hear this a lot.
You might be thinking “but I thought you published mysteries; mine is a
mystery.” Your book may be just outside their comfort zone for many different
reasons – like there is a kidnapping and the editor doesn’t care for
snatch jobs. Romance publishers often are sticklers for their own particular
ironclad rubrics that can seem to outsiders as frightfully picky.
3 – “We’re not accepting
any new books.” This is related to reason
#1 but applies mainly to small, independent publishers who may publish only a
handful of books annually. I’ve been a business reporter for decades and I’m
often amazed at how companies (not just publishers) are reluctant to grow
revenue by producing and selling more products – often out of fear of making it
big or sacrificing quality control. For some smaller indies, producing more
books and thus more revenue, might upset their cozy way of doing business.
Again, this always strikes me as small-minded. Many industries are hamstrung by
not having enough raw materials. Not so with publishing, If you have good
authors clamoring for you to publish them, why not hire part-time or gig
editors and production people who are willing to go with the ebb and flow of
things?
4 – “It’s not a book that
we know how to sell.” Publishers
often will be blunt in saying these exact words or they’ll couch it by saying
something similar to #2. In other words, they’re saying that your book doesn’t
fit nicely into a genre that they recognize. For example, your protagonist
might be an intergalactic PI. The publisher may know how to sell alien novels
or PI novels but put them together and, ummm, we’re flummoxed. I find this
shortsighted, too, because bestsellers often break these rules and do well for
the publisher that takes a chance. Best example: When John Grisham tried to
sell his first legal thriller publishers shied away because it was a new genre
and it didn’t fit in with what they knew. Count how many rejections he received
and how many books he’s written that have been blockbusters.
5 – “Right place wrong
time.” An author friend of mine
sold a book to a publisher that hadn’t been active in his particular
non-fiction genre. As luck would have it, they were interested in expanding
into this genre and were looking for a book such as his. Lucky guy. But it
works the other way, too. A publisher may have just decided that they’ve had
enough of one genre and are getting out of it for any number of reasons.
All of this should not discourage
you. In fact, it should bolster you because these turn-downs are not under your
control. You’re probably doing all the right things.
Here’s a last thought: The
publishing industry is becoming more and more like the movie industry.
Moviemakers are relying on the blockbuster film to help them turn a profit.
Instead of making money on smaller movies throughout the year, they focus on
only a few films and market the hell out of them to protect their expensive
investments in exorbitant actor fees and promotion. When they fail, and they
do, backers can’t complain too much because, ‘hey, it has George Clooney in
it.’ It’s classic CYA.
On the other hand, we’re
seeing this model get bashed by cable and streaming video companies like
Netflix, HBO, Amazon and others who are producing lower cost films and making
money doing it.
In the same way, I believe
that e-books will disrupt the current book publishing model by lowering some
production costs and taking book roster constraints off the table for
solid, hardworking and talented authors.
After the dust settles it
will be a better time for authors and publishers.
It’s only a matter of
time.